3 Steps To Take Your Knitting Business To The Next Level

3 Steps To Take Your Knitting Business To The Next Level

Most knitting businesses start out as a way to earn a bit of money on the side. If you’re already knitting because you love it, you might as well sell a few bits and earn some extra cash. But people often find that it takes off way faster than they thought it would do and before they know it, the idea of making a full-time living from their knitting business seems completely reasonable.

3 Steps To Take Your Knitting Business To The Next Level

Image Source – Pixabay CCO License

You might not want that and you may decide to carry on as you are, but if you want to take things to the next level, you need to think about expanding. You can only get so far doing things the way that you are right now, so it’s time to make some of these changes.

Set Up Your Own Website

There are some great platforms like Etsy where you can sell your work when you start out. They’re a great place to find customers and you can make quite a few sales, but you do have to pay a fee to them for every sale, which eats into your profits. That doesn’t mean you should never use Etsy, but finding new ways to sell your products is one of the best ways to make your business a success. So, if you are serious about expanding, you need a professional website. You can use a free tool and build it yourself or if you are willing to invest a bit of money, get a professional web developer to do it for you.

Get A Professional Business Address

Image is very important in business and some people are cautious about a company if the listed address is a home address. It doesn’t matter too much when you are fulfilling a few small orders but if you want to expand the business, you need a professional business address. Renting an office is one option, you don’t really need one when running a knitting business because you can easily make things at home still. Using business mail and address services is a much better alternative for knitting businesses. You can get a separate address to register the business too and all mail will be sent there before being forwarded to you. The customers never have to know that you are still running the business from your living room and it makes you look way more legitimate.

Boost Your Social Media Game

Social media is a great marketing tool for any business but it’s particularly effective for craft businesses. If you run a knitting business, people want to see your work on social media platforms like Instagram, and people love watching videos of you knitting too. You can increase your sales in a big way if you boost your social media game. Whenever you are making something new, always take plenty of photos and videos to post, and engage with people when they comment and share them.

Follow these simple steps and you can start taking your knitting business to the next level.


* Contributed Content and may contain affiliate links.

About The Author


Danielle Holke is a long-time knitter, first taught by her beloved grandmother as a young girl growing up in Canada. In 2008 she launched KnitHacker, a lively blog and knitting community which has since grown to be a popular presence in contemporary knitting culture, reaching more than a million readers each year. As a marketing professional, Danielle advises and works with a motley squad of artists, yarn bombers, film makers, pattern designers, yarn companies and more. Learn more about her latest book, Knits & Pieces: A Knitting Miscellany.

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