Finnish Newspaper Knits Ugly Christmas Sweaters Depicting 2018’s Ugliest News #uglytruthsweaters

Finnish Newspaper Knits Ugly Christmas Sweaters Depicting 2018’s Ugliest News #uglytruthsweaters

“The truth may be ugly, but it never goes out of style.”

Helsingin Sanomat, also known as Hesari, is the largest subscription newspaper in Finland and the Nordic countries. Their newly launched project #uglytruthsweaters depicts some of the ugliest news reports of the year. The topics depicted on the sweaters include climate change, ocean plastic, war, sexual harassment, and technological manipulation.

Watch the video below to learn more about the project.

Learn more via Chief Marketer.





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Danielle

Danielle Holke is a long-time knitter, first taught by her beloved grandmother as a young girl growing up in Canada. In 2008 she launched KnitHacker, a lively blog and knitting community which has since grown to be a popular presence in contemporary knitting culture, reaching more than a million readers each year. As a marketing professional, Danielle advises and works with a motley squad of artists, yarn bombers, film makers, pattern designers, yarn companies and more. Learn more about her latest book, Knits & Pieces: A Knitting Miscellany.

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