Finnish Newspaper Knits Ugly Christmas Sweaters Depicting 2018’s Ugliest News #uglytruthsweaters
“The truth may be ugly, but it never goes out of style.”
Helsingin Sanomat, also known as Hesari, is the largest subscription newspaper in Finland and the Nordic countries. Their newly launched project #uglytruthsweaters depicts some of the ugliest news reports of the year. The topics depicted on the sweaters include climate change, ocean plastic, war, sexual harassment, and technological manipulation.
Watch the video below to learn more about the project.
Learn more via Chief Marketer.